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Here is a cute story we like to call:
"Why your customer couldn't find you and how your competitor
across town put them in a car today at a big fat gross profit"
There was once a customer who saw your television ad, let's call
him Bob. Bob decided that he would check out your website, he
happened to be in the market for a car and wanted to see if you
had the color he was looking for, and maybe get a price while
he was at your website. So, Bob pops on over to Google and types
in the name of your store. (About 50% of online shoppers
looking for you search for your store name or domain name
at 3 major search engines).
Well, unfortunately for you, and Bob, your website didn't come
up in Google...but somebody else who was nice enough to use your
stores name did. So Bob, your customer, clicks on that listing.
Bob sees a page with your name on it and a little link that says
"Click Here for a Price Quote". Bob the customer says
"Well, at least I can get a quote" and proceeds to fill
out the little form on the next page, thinking you will send him
a quote.
Now, where does Bob's information go? That's easy! Bob and his
information are being sent to the Third party lead provider who
is paying the owner of that website to send them customers...even
if those customers (Bob) were looking for you. So who gets the
lead? Which ever dealership in your town has an agreement to pay
for the lead. So your competitor just paid $25 for your
customer, called them and made an appointment, and delivered them
that same day.
It's a sad story and it's happening thousands of times every
day you don't have a marketing campaign that covers your name
online. It's happening to you right now, guaranteed. The crazy
thing is...you can right this wrong, get more traffic to your
website, and get in front of these lead providers for a pittance
of what you pay for any other advertising (we could have probably
delivered the customer in the story above for about $2...so who
got the gold mine and who got the shaft on that deal?).
Click here to
go back to where you were....
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