Internet

Build it and they will come...great marketing plan for a baseball field...bad marketing plan for your website.

Yet with at least 80% of car shoppers doing research online, most dealerships have still not made the adjustment in their advertising budget to make sure they are getting in front of these customers in spite of the fact that online advertising is:

  • Extremely targeted - you can target a specific city, region, state, or even your competitor (sshhh)!

  • Very affordable - Often a fraction of the cost of radio, newspaper, or any other advertising you are currently running!

  • Measurable - Targeted advertising campaigns can be measured so you know exactly how many people saw your ad and how many actually visited your site (and if you have access to your server, we can even measure how many visits resulted in leads!).

At UpBus.com, we specialize in setting up targeted marketing campaigns that fill ALL the holes in your current internet strategies while driving down the cost of your advertising and reducing your internet departments reliance on expensive third party lead providers.


Let's talk for just a minute about "holes". What they are and what you can do about them.

  • A customer looking for you at one of the three major search engines..but they can't find you. This is a "hole"! So they end up at a site that sends them to a third party lead generator who then sends your customer to your competition across town. This happens thousands of times everyday.(read this for more info).

  • A customer looking for your products (new and used) and you're website is a no-show on hundreds of phrases your customer is using to try and find your products and services. (You would be amazed at how people try to find things) This is a "hole"! But we dig and uncover these obscure terms and this sends you more highly targeted traffic.

  • A customer looking for your competitor. Unlike the third party lead generation companies, we won't do anything sneaky to try and trick a buyer into coming to your site...but we can make sure that anybody looking for your competitor has an opportunity to see you too. If they can't, wow what a "hole"!

UpBus.com plugs the holes and sends your customer back to you. Our newest client has realized a 100% increase in traffic to their website the first week by doing nothing more than allowing us to set up an inexpensive internet marketing campaign.


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